Unfair Competition Law (UCL)

Horvitz & Levy LLP has extensive experience in representing and counseling clients in disputes involving California’s unfair competition law (UCL), Business & Professions Code Section 17200 et seq. (See a representative list of the unfair competition cases which have been handled on appeal by Horvitz & Levy LLP.)

Our UCL practice has grown substantially in recent years, and includes defending against litigation brought by business competitors as well as consumers. Specifically, our appeals have addressed such cutting-edge issues as the standard for determining whether a business practice is “unfair,” the scope of legislative “safe harbor” provisions insulating defendants from liability, equitable defenses to UCL remedies, the interplay between class action rules and representative UCL proceedings, and procedural limitations on unfair competition actions.

In addition, Horvitz & Levy LLP is actively involved in litigation concerning the application of Proposition 64, a voter initiative enacted in November, 2004 that significantly amended Section 17200. For example, our firm has filed briefs in several cases on the issue whether Proposition 64 applies to pending cases (click here and here to see two of our briefs on that issue).

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